The Saudi Football Federation strongly condemns the Saudi Mobile Telecommunications Company (Zain) for its flagrant infringement of its commercial rights and the use of such rights for marketing purposes. This is manifested in advertisements and marketing campaigns using the name and logo of the Saudi Federation and the National Team. Zain also exploited the participation in the World Cup without following the legal procedures concerning commercial rights.
The Saudi Football Federation confirms that it will immediately take legal action against the company before the competent authorities to guarantee the protection of its material and moral rights.
In a statement issued by the General Sport Authority, the Saudi Football Federation confirms that it has already warned companies and individuals against infringing on its commercial rights in any form. As such, it will not hesitate to initiate legal proceedings against any party that infringes its commercial rights.