Coca-Cola hosts the FIFA Fan Festival for the first time in Saudi Arabia

2022-11-11
13:54:23

Thousands of football fans in Saudi Arabia will be able to watch all matches of the FIFA World Cup Qatar 2022, as part of the FIFA Fan Festival sponsored by Coca-Cola and with a unique experience at the Prince Faisal Bin Fahd Olympic complex "Green Hall" in the capital, Riyadh.

The complex is expected to be the main destination for all football fans wishing to enjoy the exciting atmosphere of the World Cup, as the complex can accommodate more than 3,500 fans to watch the matches of the World Cup on a giant screen surrounding the seats designed in the form of a stadium, as there will also be a wide variety of restaurants and entertainment venues, including musical performances by Saudi artists.

The FIFA Fan Festival in Riyadh is a part of a close partnership between the Ministry of Sports, the Saudi Arabian Football Federation and Coca-Cola Company to bring the energy and excitement of the biggest tournament in the world of football to Saudi Arabia and unite fans to celebrate the magic and passion of the game.

FIFA Chief Business Officer, Romy Gaye, said: “We are very excited to partner with Coca-Cola to bring the excitement of the World Cup to football fans in Riyadh, This most watched event around the world will bring together the best of football, music and culture, creating unforgettable moments and experiences for football fans outside Qatar”.

Coca-Cola Vice President and General Manager of Middle East region, Tolga Sibi said: “The FIFA Fan Festival sponsored by Coca-Cola in Riyadh is another great example of Coca-Cola's commitment to providing amazing experiences to football fans around the world, It comes after a communication and marketing campaign that we conducted in Saudi Arabia, during which thousands of fans were given opportunities to win tickets to attend the World Cup”.

He added: “Continuing to provide magical moments for football fans, Coca-Cola will bring the original World Cup to Jeddah, Riyadh and Dammam on November 11 and 12, as part of the tour organized by the company to give thousands of fans the opportunity to witness the cup up close, in addition, The FIFA Fan Festival in Riyadh will host an impressive collection of FIFA World Cup Official Balls that have been used in some of the most exciting tournaments ever, as they appear in adidas’ showcase of the official ball history of the World Cup, there will also be exciting campaigns for FIFA partner brands, including McDonald’s, Kia, Visa and Hisense accompany the FIFA Fan Fest on an international scale to provide a great and fun-filled experience, and it will be the perfect stop to enjoy all the football tournaments in Saudi Arabia”.

Enthusiasm and anticipation for the start of the World Cup increased in all parts of Saudi Arabia, as the national team prepares for its sixth participation in the World Cup when it faces Argentina on November 22.

Commenting on the announcement, the president of the Saudi Arabian Football Federation, Yasser Al Misehal, said: “The World Cup will be the focus of the world’s attention and the Saudi fans are eagerly awaiting the start of the tournament, We are a people who love football and I am fully confident that the fans will be very happy with the announcement of the day that will allow them a unique opportunity to enjoy the football party by attending the FIFA Fan Festival sponsored by Coca-Cola, We are looking forward to the first matches of the national team on November 22 and all the players know that they have all the support and encouragement from millions of fans across the Kingdom”.

work hours:
First round: doors open at 11 am and close at 1 am
Round of 16: Doors open at 4 pm and close at 1 am
Quarter-finals: doors open at 4pm and close at 1am
Semi-finals: doors open at 8pm and close at 1am
Final and Third Place Matches: Doors open at 4pm and close at 9pm.